Insights

16 March 2026

Write for every brain: our latest ebook

Want practical, plain-language techniques for reducing cognitive load and removing barriers to understanding? Want clearer communication that works for more people? Check out our latest ebook.

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Speech bubbles with glittery hearts in them.
10 February 2026

The 5 (plain) love languages

It’s the season for love. And we love plain language. Because nothing says you care like an email that gets to the point.

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A happy senior couple read a printed document while referring to their laptop and a mobile phone.
9 February 2026

Victoria mandates plain language: What now?

The Victorian government has taken a major step towards clearer, fairer and more accessible public communication with its new policy. What does this mean for you?

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28 January 2026

ISO-aligned design advice for your documents

Ever been stumped by a reviewer’s feedback on your document design or uncertain how to explain what you want to the person designing your annual report?

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A roadsign reads, 'typefaces' in an illegible typeface.
26 November 2025

Tattoos, road signs and typefaces

A tattoo is one of the most permanent messages you can send, so why are so many of them illegible? And what does this have to do with work?

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Two zombies work at computers in an office setting.
27 October 2025

Attack of the zombie nouns

They look harmless. Professional, even. Words like utilisation, implementation, completion and finalisation. These are zombie nouns, and they’re eating your writing alive.

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A person in a business suit has a goldfish bowl instead of a head. A goldfish is jumping out of the bowl.
1 September 2025

What can you do about shrinking attention spans?

Attention spans have shrunk to just 47 seconds. With less than a minute, how do you make your writing engaging and efficient?

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Five people sit in a row on chairs. They each hold up a speech bubble above their heads. The 5th person's bubble has the number 5 in it.
14 May 2025

The 5 myths of workplace writing: #5 I can’t become a better writer

This is the last of a series of articles exploring widely held misconceptions that diminish many workplace writers’ efficiency and effectiveness.

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Five people sit in a row on chairs. They each hold up a speech bubble above their heads. The 4th person's bubble has the number 4 in it.
9 April 2025

The 5 myths of workplace writing Myth #4: Passive verbs boost my authority

This is the fourth of a series of articles exploring widely held misconceptions that diminish many workplace writers’ efficiency and effectiveness.

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Five people sit in a row on chairs. They each hold up a speech bubble above their heads. The 3rd person's bubble has the number 3 in it.
12 March 2025

The 5 myths of workplace writing: #3 Long words are more persuasive

This is the third of a series of articles exploring widely held misconceptions that diminish many workplace writers’ efficiency and effectiveness.

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