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Why plain English?
After New Zealand rewrote and redesigned its citizenship application form into plain English, error rates dropped from 66% to just 10%.
When the Arizona Department of Revenue improved the clarity of 3 standard customer letters, phone calls dropped from 23,000 a year to just 5,000.
Our efficiency study found that clients who completed a plain English reform program reduced their document drafting time by 50%
When comparing a plain English version of a medical brochure with its original, comprehension improved, and reading time fell from 14 to 4.5 minutes.
A Foundation client who implemented a plain language program found that client satisfaction increased from 62% to well over 90%.
An Australian study found that a plain English version of a lease took just 3 weeks to negotiate (with only 5 exchanges between parties) compared to a standard lease which took 3 months (and 24 exchanges).
Statistics come from research by James and Moriarty (2021), Kimble (2012) and Plain English Foundation.
What we do
Build your team’s writing skills with one of our plain English writing workshops.
With more than 20 different courses available, specialist trainers, hands-on exercises, real-time feedback and best-practice materials, we offer a superior training experience that gets results.
Transform your complex documents into engaging texts that people want to read.
We will restructure your content, redesign your layout and edit your words to create compelling documents, from business reports and manuals to websites, factsheets and more.
Use our evidence-based online resources to improve your writing or test your skills.
Our web-based style guide will ensure your writing is clear, consistent and contemporary. Or try our state-of-the-art writing skills test to get an instant assessment of your English writing skills.
