Insights

When 5 lions escaped their exhibit last month, the zoo released a statement blaming an 'integrity issue' for the breach. This was just one example of spin that caught our eye in this year's round-up of the worst public language.

2021 was another year dominated by COVID-19, and it generated a whole new list of words we didn't know we needed, including ‘centres for national resilience’.

2020 was the year of COVID-19, and it generated some less than welcome words. The South Australia Government eased some coronavirus restrictions and allowed people in bars to drink while standing up… But then they dubbed this ‘vertical consumption‘.

We've taken a look back at the annual Worst Words winners from 2010-2020 to select the Worst Words of the Decade, and there was a clear winner.

As the moves toward cleaner energy gained momentum in 2019, the US Department of Energy decided to ramp up the spin. It rebranded natural gas as ‘freedom gas' and trumpeted its efforts to help export ‘molecules of US freedom' to the world.

2018 was a particularly poor year for corporate doublespeak and spin. When our national public broadcaster used the phrase 'external career development opportunities' to discuss firing its staff, it joined a long list of institutions incapable of using simple English to describe something difficult.