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Explore this page to find out about:

  • recent happenings in the international plain language community
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An office worker carries a box of items from their desk

In 2013, HSBC got our vote when it announced it would be 'demising the roles of 942 relationship managers'. This meant that nearly 1000 employees were losing their jobs.

Three fried chicken drumsticks

When KFC chose 'goodification' as the slogan for its marketing campaign, we had to choose it as our Worst Word of the Year, along with its cringe-worthy cousins - 'gooderer', 'goodest' and 'goodify'.

Clouds of emissions coming out of cooling towers

2011 was a banner year for corporate evasion and euphemistic spin, with 'fugitive emissions' (more commonly known as pollution) topping our list.

Sneakers on a bitumen road point in the same direction as an arrow that is painted on the road

2010 was filled with Manglish and gobbledygook, but we couldn't get past 'moving forward'. Julia Gillard repeated this slogan more than 20 times when she announced the federal election.