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In 2013, HSBC got our vote when it announced it would be 'demising the roles of 942 relationship managers'. This meant that nearly 1000 employees were losing their jobs.
When KFC chose 'goodification' as the slogan for its marketing campaign, we had to choose it as our Worst Word of the Year, along with its cringe-worthy cousins - 'gooderer', 'goodest' and 'goodify'.
2011 was a banner year for corporate evasion and euphemistic spin, with 'fugitive emissions' (more commonly known as pollution) topping our list.
2010 was filled with Manglish and gobbledygook, but we couldn't get past 'moving forward'. Julia Gillard repeated this slogan more than 20 times when she announced the federal election.