What is plain English?

Plain English is a flexible and efficient writing style that readers can understand in one reading. It combines clear, concise expression, an effective structure and good document design. The term 'plain English' was coined by Sir Ernest Arthur Gowers, who in the 1940s was asked by the British Treasury to write a guide on avoiding pompous and over-elaborate writing.

A working knowledge of plain English is a must for people who write as part of their everyday work.  Clients and customers expect that organisations will communicate with them clearly, fairly and ethically. 

This is increasingly becoming a legal obligation, as well as preferred business practice, in both public and private sectors around the world.

Plain English, also known as plain language or plain writing, is compulsory for government and public documents in countries like the UK, South Africa and the US. The US Plain Writing Act of 2010 requires federal agencies:

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