Building trust with clear communication
Strategic branding firm Siegel+Gale surveyed homeowners and investors about the complexity of language in financial products in 2009. Consumers wanted clear and transparent communication, with:
- 63% believing financial institutions use complicated language to hide risks
- 84% being more likely to trust and do business with companies that use clear, transparent and jargon-free language
- a significantly larger intent to buy from companies using plain English explanations and disclosures.
Respondents' interest in doing business with companies that use 'jargon free, plain-English explanations and disclosures'
I am 'more likely to trust a company that uses jargon-free, plain English in its communications'
