Panel presentationsPanel 1 - Challenging plain language
Professor David Sless
Raising the standard of public communication: from what to what?
Francien Malecki
Just plain language is not enough
Panel 2 - Making the case for plain language
Lynda Harris
The business case for plain language
John Klotsche
PlainTaxTalk: the yellow brick road to tax simplification
Lisa Dieter
Integrating plain language in health care organisationsPanel 3 - Identifying opportunity for change
Julie Shannon
Now to the future: plain language and institutional change
Lynda Jelbert
Starting small, going global. The case of New Zealand Trade and Enterprise
Audrey Riffenburgh
A health publisher's journey to adopting and selling the benefits of plain language
Panel 4 - Measuring success
James Robertson
How can we prove the value of content?
Irene Wong
Satisfaction as a measure of usabilityPanel 5 - Plain language and other fields
Sandra Fisher-Martins
Different voices: learning from other communication experts
Dr Neil James
Burning the straw man: moving beyond the communications turf war
Frances Gordon
Seducing the reader: plain language meets marketing
Panel 6 - Plain language and literature
Professor Michael Meehan
Plain English and poetic language
Michèle Asprey
Notes from a plain language film critic
Moya-Sayer Jones
Exploring the boundaries between creative and business writing
Panel 7 - Coherence
Associate Professor Alan Jones
Coherence through conceptual development
Dana Skopal
The relevance of coherence
Panel 8 - Writing for translation
Professor Stuart Campbell and Sarah Forget
New challenges for the writer: how to write for translation